Photo By: Christian Bertrand via Shutterstock

Latin American Heritage Month is coming up in two weeks, and what better way to prepare for it than with some of the most recent milestones and upcoming projects by some of the biggest Latin artists in the music industry? Let’s go through them. 

Billboard’s Latin Music Week returns to Miami from Sept. 20 until Sept. 25. Daddy Yankee, Karol G, and Nicky Jam will headline the event among dozens of other artists. The event will be both in-person and streamed online. During the same week, the Billboard Latin Music Awards will be held on Sept. 23.

Daddy Yankee, a pioneer of the genre, has recently announced an upcoming album. There is still no name for the record, but on Sept. 2 he released a new single “Metele al Perreo,” an upbeat and catchy song that demonstrates how at 46-years-old, he is still able to remain relevant. The music video is just as colourful as the song sounds, full of summer vibes and an overall tropical tone. Fans await the newest album as it has been nearly nine years since his last album release.

Most people know him from his song “Gasolina,” released in 2004. This reggaeton song is the first ever to hit the number one spot on the mainstream Billboard charts. More recently, people might remember him from “Despacito,” released in 2017 alongside Puerto Rican Luis Fonsi, a little different from his style of music since he is known for urban rap. Both “Gasolina” and “Despacito” managed to break records on the Billboard charts when they were released. 

Karol G has grown to be one of the leading female artists in the genre and has unveiled future plans beyond her music career. The Colombian singer recently released her first English song “Don’t Be Shy” on Aug. 12 alongside Tiësto. “Don’t Be Shy” has a more pop feel with the electronic beats provided by Tiësto. In contrast, her album KG0516 has a more Latin feel that fits into the reggaeton genre. It was released earlier this year and features artists like Camilo, J Balvin, Ozuna, and Nicki Minaj.  

Nicky Jam, just like Daddy Yankee has been a pioneer of the genre. They have collaborated in various projects in the past, but Jam has been more active the past few years with album releases. His most recent, Infinity, has a more mellow mood than his other projects, but still includes songs his fans will enjoy.

Two artists that won’t be performing during Latin Music Week but still had major recent releases are ROSALÍA and J Balvin. 

ROSALÍA recently won a VMA for Best Latin Music Video for her song “La Vas A Olvidar” featuring Billie Eilish. There was some controversy as most of the song is in English and the others on the list had songs with a more Latin feel. The song is from the HBO show Euphoria. It is a very slow song, but in a good way. ROSALÍA perfectly matches Eilish’s vocals, and both seamlessly flow through the melody from start to finish. I would not call it a Latin song, but it is good nonetheless.

J Balvin released JOSE on Sept. 10. Balvin has always been vocal about his anxiety and depression, but this time he manages to slip it into his lyrics while maintaining an upbeat rhythm. This is a long album, it consists of 24 songs and features a lot of artists, such as Yandel, Myke Towers, Jhay Cortez, and many others. The whole album is enjoyable to listen to, there are no skippable songs and there are even some memorable ones like “In Da Getto,” and “Que Locura.” 

Latin music listeners have a lot to look forward to and a lot to be proud of. Reggeaton has increased in popularity and we see Latin artists collaborating with English-speaking ones, winning awards, and breaking into the Billboard charts every week. Fans of the genre can look forward to the Billboard Latin Music Awards, coming up this week as well as the performances by the artists described above.