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Guest Andrew Bailey speaks at 16th annual Terry O’Malley lecture in Ma...

November 29, 2016 no comments

Every year the Communications, Popular Culture and Film (CPCF) department runs the Grant Dobson Case Competition for student to create advertising plans and present them to industry professionals. Th...

Facebook adds reactions to marketing strategy

March 22, 2016 2 comments

The Facebook “like” button has put us all in an awkward spot at some point in our lives. Like that moment your friend’s relationship status went from “in a relationship” to “single”. Does one “like” ...

Case competitors are feeling the #DobsonBUzz

March 3, 2015 no comments

The Grant Dobson Case Competition is back on Mar. 4, and with this event comes tougher oppositions, leadership, as well as an immense amount of teamwork and collaboration. The Department of Communica...