Brock to host CIBC Run for the Cure

Photo Credit: Don Fraser

Photo Credit: Don Fraser

Brock University will be hosting the CIBC Run for the Cure Niagara. The event will see participants run or walk either a one- or five-kilometre route to raise awareness for breast cancer.

The CIBC Run for the Cure is both a national and a regional staple that thousands of participants from across St. Catharines and Niagara attend. Over the years hundreds of students, staff and alumni have joined Brock University’s team to support the cause. Some act as volunteers during the event while others participate. Funds raised from the run go towards the Canadian Breast Cancer Foundation specifically for breast cancer research, education, health promotion and peer support programs.

This year’s run will take place on Sunday, October 6, 2019 with registration starting at 7:30 a.m. and the run starting at 9:30 a.m. Brock’s Student Life and Community Experience department, who are helping to host the event, emphasise that support this year matters more than ever. With current statistics from the Canadian Cancer Society stating that one in eight Canadian women are expected to be diagnosed with breast cancer in their lifetime, the department hopes that Brock students and staff make an effort to support initiatives that raise awareness to the disease.

CIBC’s Run for the Cure originally started in 1992 when a small group of volunteers began a movement in Toronto’s High Park. They brought together 1,500 people to raise awareness and $85,000 for breast cancer. This marked the beginning of what was to become Canada’s largest single day, volunteer-led event in support of the breast cancer cause. Today, the event has over 80,000 participants and raises $16 million annually in communities across Canada.

“The Canadian Breast Cancer Society’s CIBC Run for the Cure is a powerful example of the determination of hundreds of thousands of Canadians. Progress in breast cancer research means that fewer Canadian women are dying from breast cancer today than in the past, but we won’t stop until there’s a cure, and neither will our thousands of volunteers and supporters,” said Lynne Hudson, CEO of the Canadian Breast Cancer Foundation. “The CIBC Run for the Cure gives Canadians a chance to celebrate how far we’ve come and unite in dedication towards the future — a future without breast cancer.”

Across the world, the month of October is Breast Cancer Awareness Month, an annual campaign to increase awareness of the disease. Throughout the month, the Brock community and the Niagara region at large will be hosting numerous events to raise funds for the cause. Students are encouraged to get involved with these initiatives whenever possible and help raise awareness for the duration of the month. Individuals who want to show support for the survivors and victims of breast cancer can wear the colour pink throughout the month or can wear a pink ribbon on their clothing.

Individuals interested in participating or donating to the CIBC Run for the Cure have until 9:30 a.m. on Oct. 6 to register. Registration can be done online through the link on the event’s ExperienceBU page experiencebu.brocku.ca/event/135163. Individuals have the option of either joining a team or running as an individual and the cost remains the same.

Registration is complete when the individual either commits to raising $150 in donations by the start of the run on Oct. 6 or makes a personal donation of $45.

Interested members of the Brock community can find more information about the CIBC run for the Cure at cibcrunforthecure.com. To find out more information about the work the Canadian Cancer Society and Canadian Breast Cancer Foundation is doing and to get involved in and outside of Breast Cancer Awareness Month, individuals can visit cancer.ca.

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