The Goodman transformation: business at Brock through the years


Business studies at Brock University may call to mind classes in management and finance, accounting and marketing, but Goodman School of Business has represented in its growth this decade a commitment to development both in the classroom and beyond.

The Goodman School of Business was born in name in 2012, but business studies at Brock have been around since the creation of the Bachelor of Administration program within the Faculty of Social Sciences. With recent changes and the opening of the renovated Goodman building, Brock business in the twenty-teens has been defined by its ever-evolving nature.

From a singular program in another faculty in 1971, Goodman has grown into a formidable business school with almost 3,000 students enrolled in undergraduate programs and approximately 600 in graduate studies. Currently, 50 per cent of all international students at Brock study business, according to the Goodman School of Business website.

While rapid growth is not new for Goodman, the past decade’s transformation is no less significant for the faculty.

In the same year as the renaming of the school to Goodman School of Business, BioLinc had its grand opening. Now known as Venture Development within Goodman Group, the service is designed to support entrepreneurial ideas and work in students of all programs.

In 2013, Goodman became the first Ontario business school that the Chartered Professional Accountants of Ontario (CPA Ontario) accredited under the National CPA Accreditation Program on the Master’s level.

The provincial government committed a staggering $10 million in 2015 for an expansion of Goodman School of Business, prompting construction that began the following year, with the official opening happening in January of 2019. The project created and renovated 79,000 square feet to form the new building, with six new classrooms, a student lounge, a multi-use atrium and other amenities.

The Bachelor of Business Administration Co-op International Dual Degree program, boasting one of the longer program names at Brock, began with a partnership with EBS Universität, formerly the European Business School, in Germany in 2008. The ambitious program sends students from each school to the other for multiple semesters of international study and work experience. In 2015, this program expanded to include Dublin City University in Ireland and NEOMA Business School in France, offering students multiple destination schools for the first time.

This same year, the Graduate Diploma in Business Administration was introduced, with one in Accounting following in 2016. The Centre for Business Analytics was introduced in 2016 as well, providing a research hub for the study of data analytics.

In 2017, Goodman received the Silver Outstanding Chapter of the Year Award for its Beta Gamma Sigma Chapter, which was initially formed in 2004. Beta Gamma Sigma is an international honours society that recognizes high-achieving business students — including the top 10 per cent of undergraduate and 20 per cent of graduate students from Goodman. This meant 48 undergraduate and 56 graduate students became members in 2018. As well, Brock President Gervan Fearon received honorary membership into the society that year.

Goodman boasts accreditation from the Association to Advance Collegiate Schools of Business (AACSB) International, which denotes Goodman meets the long-standing and widely respected non-profit’s rigorous standards for the education of business students. It is also accredited by the Canadian Institute of Management’s Chartered Management Program and the European Foundation for Management Development and Chartered Management.

With this year’s formation of Goodman Group, consolidating services such as Consulting Services and Venture Development, the presence of business studies at Brock is demonstrably more than lectures and courses. As Goodman develops, it continues to incorporate students from all faculties into business education.

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