1,300 competitors. 56 Goodman students. 17 medals. These are the numbers from the recently held DECA U provincial competition – a business case competition for university students. A team of 56 Brock students from the Goodman School of Business traveled to Toronto on January 19 to participate in the three day event.
There were 17 categories to compete in, with a variety of individual and team competitions as well as varying preparation and presentation times. Shanen D’Souza, a fourth year Business student at Brock, competed in the Business to Business Marketing category, along with her teammate Natalie Tosello. Their case focused on interactions between different businesses. With only 30 minutes to prepare, D’Souza and Tosello had to work fast and think on their feet. Business competition cases such as theirs require fast, creative thinking and impeccable presentation style. Representing Brock in true fashion, their 15 minute presentation was awarded second place in the category. Their colleagues added to Brock’s reputation, with a total of 17 medals.
“I decided to participate in DECA this year because I have seen how valuable such business case competitions are,” D’Souza says. “ In the past, as I participated in different competitions held by business clubs on campus, I had the opportunity to apply concepts I learnt in the classroom. I was also able to further develop my problem-solving and presentation skills.
This has helped me in interviews, case analyses classes as well as during my co-op terms.”
She recognizes the benefits she has received through challenging herself, and recommends to other Brock students to step out of their comfort zone with these type of competitions.