Editorial: How do you like your burger?


Have you ever seen a hamburger in an advertisement and thought to yourself, ‘damn, that burger looks good’? Then you go into the restaurant that sells said burger and it looks nothing like the advertisement.

Now imagine, you bought a Google Android phone and their emoji hamburger doesn’t live up to your expectations. This is the biggest news as of Monday morning, instead of a Donald Trump tweet or something that truly should matter. Android users are upset their hamburger emoji does not resemble to the iPhone version.

The year 2015 was called the ‘year of the emoji’s’ by some. Others have begun to discuss that emojis’ could soon compete with the English language as an official language. Instead of arguing if a word is pronounced one way and not the other (example: about or aboot), discussions are now based off how a hamburger emoji should look.

Should the cheese be on top of the patty or below the patty? Does lettuce belong above the patty with onions and tomato’s, or below the patty? Or should condiments like relish, mustard and pickles go at the bottom of the burger?

These are legitimately some arguments being had on social media. Google’s CEO, Sundar Patel tweeted Sunday morning that he will drop everything to focus on redesigning the hamburger emoji.

In this case, I would like the emoji burger to include banana peppers, pickles, chipotle mayo and black olives. If that can’t happen than the burger emoji on the Google Android, iPhone or any other phone does not live up to my expectations.

In a more serious tone, are we going to let emoji’s become a new language? Is this how lazy society has become? We went from talking to people face-to-face, to phone calls, to texting with words and now creating sentences with the use of mini images.

Personally, I only use two emoji’s (the human shoulder shrug and the thinking emoji) so I will fail if emoji’s becomes an official language.

In terms of the hamburger debacle, the most popular tweet came from @teroterotero: “Obviously, cheese must be on top of meat. But lettuce must be insulated by the tomato – so both (Google and Apple) are in the the wrong.”

What is it about emoji’s that have made us so addicted? Is it the laziness to actually type out a message? Is it because at times emotions are hard to read over text so an emoji helps the reader understand context the sender is trying to portray?

For some, the hamburger emoji debacle was probably a case of having fun. However, for it to reach the mainstream news outlets to write about the topic, we have an addiction case on our hands. Are emoji’s, in a sense, a new drug (addiction)?

It’s tough to say why emoji’s have become so important to us. However, there needs to be a way to get away from this. We are becoming dumber by the second with technology and little images. How about we forget about the hamburger emoji and get back to the more important stuff in the world?



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