PepsiCo case competition open for students to show apprentice skills

Brock Marketing Association preparing for apprenticeship case competition / Brock Marketing Association – Facebook


On Tuesday, November 22, students will take to the stage in Isaac’s Bar & Grill to compete in the Brock Marketing Association’s annual PepsiCo-sponsored Apprentice Challenge. The event, open to students in Brock’s BBA, BAcc and MBA programs, allows students to show their skills to Human Resources representatives from PepsiCo Foods Canada and compete for a cash prize.

The event began in 2010 as a way for students to network with representatives from a large-name corporation as well as gain experience worthy of adding to a resume for future employment pursuits. The case challenge, now heading into its sixth year, allows students to work in small groups of people to tackle cases given to them by PepsiCo business representatives, with the ultimate prize of the competition being a $400 cash pool and the opportunity to interview for a spring/summer internship position with PepsoCo Foods Canada. Cases are given 3-4 weeks in advance to allow for participants to study, ask questions, and seek recommendations from colleagues and Goodman faculty.

Roohi Beg, a student in her fourth year of the Business Administration program at Brock’s Goodman School of Business and President of the Brock Marketing Association, has had nothing but positive things to say regarding her position and experience with BMA.  She has been involved from the beginning of her Brock career with BMA, starting out on the executive board of the organization as the leader of the promotional team.

“I’ve been able to utilize the skills I’ve learned through academics and external sources,” said Beg. “The clubs experience, and especially being a part of [Brock Marketing Association] has allowed for me to apply skills and pushes me to keep learning.”

Brock Marketing Association has been in existence at Brock for approximately ten years, originally going under the name Brock U Marketing. In 2015, Brock U Marketing was rebranded and given a fresh look as Brock Marketing Association (BMA) at Goodman. This, according to Beg, allowed for BMA to take on a more unified appearance with the rest of the business student associations at Brock through the Goodman school, and further inspired collaborative projects and events.

“By being a part of the executive team of the Brock Marketing Association, especially as president, I’ve learned how to manage my time effectively,” said Beg. “Beyond that, this club has really given me the opportunity to network and learn. [Brock Marketing Association] has opened doors for me and allowed me to learn what kind of leader I want to be.”


For more information about the Brock Marketing Association, please visit their Facebook page at or visit The PepsiCo Apprentice Challenge takes over Isaac’s Bar & Grill this Tuesday, November 22 beginning at 9:00am, with presentations beginning at 9:30a.m. For more information on the Goodman School of Business and programs offered at Brock, please visit

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