Rogers cuts print editions of four magazines in switch to digital media

Rogers is making the switch to digital for Flare magazine, as print readership dwindles. / CP

Rogers has recently announced that several of its magazine publications will be moving to online only in the coming months. Flare, Sportsnet, MoneySense and Canadian Business will no longer be delivered in print format due to low subscriptions and reductions in print advertising revenue.

“We are going where our audiences are, and doubling-down on digital to grow our consumer magazine brands,” said Rick Brace, President of Rogers Media in a press release.  “We have already made significant investments in creating content and making it available on digital platforms, including Texture, Sportsnet NOW, and Rogers NHL GameCentre LIVE, and today’s announcement builds on that.”

Also changing, though continuing in print, are MacLean’s, Chatelaine and Today’s Parent, which will all see their publication frequency cut in half. MacLean’s will see it’s run quartered, going from weekly to monthly publication.

While Rogers is calling this move an ‘investment’ in digital media, they also point out the downshift in print readership, an 18 per cent loss since 2012.

Rogers says their digital media are beating their print publications by about 50 per cent and that digital versions of their publications reach 3.8 million Canadians every month, logging around 40 million minutes.

Rogers says any customers currently subscribed to the soon-to-be digital only magazines will continue to receive their subscriptions until the end of the year. Customers can also ask for a full refund of the subscription price.

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