The NHL is going pro with GoPro


As hockey fans, we are very fortunate to have the honour and privilege to observe the astonishing talent that all NHL players occupy – but we do not genuinely appreciate and recognize the rush and hustle of the sport. This is about to change.  The National Hockey League (NHL) and GoPro have publicized a content-sharing deal that will provide television audiences with the athletes’ direct perspectives of the ice throughout the broadcast.

Hockey GoPro

GoPro has found its way into many extreme sports, including skydiving and mountain biking, and is now looking to diversify their brand by carving out a subsequent niche. Fans will have the chance to see players skating down the ice on a breakaway, attempting hits, as well as taking faceoffs and much more.

Employing P.O.V. footage into hockey broadcasts is a notion that has been played around with for quite some time. On Sept. 27, 1991, former Los Angeles Kings goaltender Kelly Hrudey sported a camera on his mask during an outdoor regular season game in the Caesar’s Palace parking lot. In 1993, Patrick Roy continued the trend, wearing a camera during the NHL All-Star Skills Competition. Last season, the NHL placed GoPro cameras onto the anterior angle of officials’ helmets twice in Toronto, and twice this preseason in both Buffalo and Detroit. Ultimately, this new syndicate can be a game-breaker for new spectators to the game. The NHL’s two nationwide distribution cohorts, Rogers and NBC Sports, will be able to employ the footage into their airings, and the league will also post footage onto the NHL Network and GoPro will also be posting videos on their YouTube channel.  Brian Jennings, the Chief Marketing Officer of the NHL, articulated to Adweek that the technology will be capable of logging footage that was previously inconceivable.  ”The technology demystifies our game – and truly shows what skill our players have.” The live footage obtained by the GoPro cameras will not be available for instantaneous replays; though, for any player that GoPro has material of, the television networks will be allowed to display previously recorded “point-of-view” validations whenever they want, which will better exemplify what’s transpiring in specific situations.  This corporate partnership is beginning to display what the future of sports coverage may look like. If the league can somehow manage to implement live footage from the GoPro cameras – a far more high-tech task – the NHL will transfigure the way we watch sporting events in the comfort of our own homes.

Current New York Rangers goaltender Henrik Lundqvist stated that he is thrilled to observe the impending footage that will be captured through GoPro:

“It can definitely help the game become even more interesting for the viewer, no question,” Henrik told Adweek.

I am sincerely yearning for the footage to be amalgamated into live games sooner rather than later. Fans of the NHL are in for a special treat.

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