Change starts with the change in your pocket: United Way 2014

Brock University’s annual United Way campaign is launching on October 7 at 12:00 p.m. with a Souper Star Lunch and Campaign Kick-off in Guernsey Marketplace. This event is to raise awareness about the 70 programs and 40 agencies that United Way St. Catharines and District supports, as well as to encourage staff and faculty participation in this year’s fundraising goal. Last year, 21 per cent of employees donated, eventually raising $150,000 for United Way, surpassing the initial goal. Similarly, over the last decade Brock has raised over $1 million for this organization. This year’s campaign goal will be announced at the kick-off event.

The Souper Star Lunch will feature soups that are vegetarian and vegan friendly, as well as the annual Dean’s challenge and soup king competition. In appreciation for the volunteers, donors, committee members, and supporters, there will also be free coffee and cake during the event. Tickets are $10 and can be ordered through the Centre of the Arts Box Office.

The fourth annual United Way Trivia Night is a supplementary event that staff and faculty are welcome to go to on November 14 at Club Roma. Tickets for this event are $25 per person. Also, a new event this year is the Spin-a-Thon on Oct. 31, which replaces the Halloween Fun Run. More details about this event will be released later in the week.

Employees are encouraged to donate as soon as they can to increase their chances of winning any of these prizes by filling out the payroll contribution form and mailing it to Human Resources. New to the campaign this year includes pledging a donation online via the Employee Access portal on my.brocku.ca.

Staff and faculty who are participating in the payroll contribution program are also entered into a weekly draw for prizes that include:

  • Two $100 gift certificates to the Centre for the Arts
  • Two $25 gift certificates to Dining Services
  • Six $25 gift certificates to the Campus Store
  • Three parking pass upgrades from Parking Services
  • One four-month basic recreation pass from Recreation Services
  • One three-set personal training package from Recreation Services

The launch of this campaign also comes with the new Donor Match incentive. Co-sponsored by Beatties, all donations made by new donors will be matched by the company to a maximum of $50,000. Gifts to United Way will also be matched with each dollar spent.

According to the St. Catharines and District website, “To enable social change, United Way follows a rigorous process engaging volunteers to ensure investments are responsive to the community and produce measurable results.” All donations go directly to these fundraising efforts, which oversees and invests in three priority areas within the community that need support including, “All That Kids Can Be,” “Empowering People and Communities,” and “From Poverty to Possibility.”

Considering that one in three people in the Niagara region will use a United Way funded program in their lifetime, the need for this organization is crucial because it provides help and support for those who require it the most. This campaign works to bring people and resources together, prioritizing the quality of life of each vulnerable individual. Hundreds of local services are supported through every donation.

For more information about the campaign, visit brocku.ca/united-way or their Facebook page. To make a donation, visit United Way St. Catharines and District website unitedwaysc.ca/donate.php Change starts here.

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