There has been a lot of buzz around the sixteen-year-old New Zealand singer-songwriter Ella Yelich-O’Connor, who is famously known by her stage name, Lorde. It is no wonder that this sixteen-year-old has already grabbed the attention of many with her online EP with her dynamic voice and a strikingly mature lyrical approach. However, Lorde has now released a full length album, Pure Heroine. This debut album gives listeners the unquestionable talent they would expect after hearing her first two singles “Royals” and “Tennis Court.”
Pure Heroine presents itself as an indie pop record that experiments with ambient, dance and blues-y sound influences. Her refreshing, distinct sound lays an excellent base for her out of the ordinary and thought provoking lyrics. One example of this cool combination is her catchy single, “Royals.” This breakout hit with an addictive hook and a laid-back swaying sound that you can snap your fingers to lyrically touches on disparaging materialistic attitudes and superficial pop music. It grabs the attention of listeners with the opening line “I’ve never seen a diamond in the flesh” and the chorus driven lyrics “We’ll never be royals/ It don’t run in our blood/ That kind of lux just ain’t for us/ We crave a different kind of buzz.” The song has a deep and pulsing sound and spotlights Lorde’s stunning vocal strength.
There are many tracks on the album that stand out aside from just the first two singles. “Ribs” is another standout track. “Ribs” immediately draws you in with its pounding, dreamy beat and it’s reflective melody. The contemplative feel to the sound of the song is brilliantly built upon with lyrics that address the fear of getting old and growing up too fast. With lyrics such as “This dream isn’t feeling sweet” and “It feels so scary getting old” you can easily feel in her tone the urgency for holding on to her youth. The closing track “A World Alone” is a concluding gem of the album. The song opens up with a solo guitar that is soon accompanied with a layer of vocals, drum beats and the sound of people talking, as the song points out with the line “People will talk, yeah, people will talk.” Out of all the songs, this song definitely pulls at your heart strings, especially with the lyrics “I know we’re not everlasting/ We’re a train wreck waiting to happen.” “A World Alone” is the perfect concluding song and confirms the album to be a triumph.
There should be no doubt that this is just the beginning for Lorde. For a girl her age who sounds like she has experience of pop artists twice her age, we can only expect more fantastic future releases from her. Her killer voice and the brilliant song writing makes Pure Heroine a pure enjoyment