COLLECTIVE ART, individual minds

Working as a collective of artists has never been better for Brainkite. The collective has had a workshop on Queen Street, Niagara Falls for six years now and take great pride in their work, striving to be as original as possible in the content they create for clients.
Brainkite was present at Cultural Capital 2012’s closing ceremony on Dec. 12, where they proudly displayed half of their Brainkite City installation, which Adam Buller thought up 10 years ago as a parade float.
Receiving a stipend for the work displayed at Cultural Capital has been relatively unheard of in Niagara Falls, where in the past there has not been provincial encouragement towards art. However, that is changing.
“It’s nice to be acknowledged by those ‘higher powers’, for lack of a better term,” said Buller, owner and operator of Brainkite.
With over 80 miniature but impressively detailed cardboard buildings, the tiny city is indicative of the work that Brainkite carries out.
“Keeping on the project everyday was the most difficult part as well as delegating and keeping all the balls rolling and making sure people were working. I couldn’t have made such a number of them without volunteers and people getting excited,” said Buller
With over 20 volunteers who invested time to complete the installation, Brainkite is truly a collective. There are also six to eight main artists that step up to the plate on a daily basis, two or three former Brock University students, and high school co-op students working with Brainkite regularly.
Working as a collective, students can learn a lot through Brainkite. The collective is always welcoming to those interested in gaining new volunteers.
“Only through real, practical, on-site experience you are really going to get a job.”
Brainkite focuses on a wide-range of commercial artistic solutions, from murals to sculptures. Each artist has a speciality skill that they bring to the table and they love collaboration. Brainkite also created the Giant Holiday Decor that transforms the local Market Square in downtown St. Catharines.
Through his experiences, Buller now understands that when painting murals, you never know where business is going to come from, so the more people you talk to, the better.
“The best thing is working on-site in public and engaging with people.”
For Buller, when he is not working with Brainkite, he performs as the theatrical folk singer/songwriter called ThunderClap, and is finishing up an album.
“We’re also on the post-production for a short movie, and I’m peddling two movies right now; just got distribution for one Blue Collar Boys out of New Jersey and Android Re-Enactment out of Toronto. It sounds like it is too much, but it is true.”
You can find out more about the world of Brainkite at brainkite.ca  

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