Brooklyn, stand up

I’m not a businessman/I’m a business, man. This famous lyric, from Jay-Z’s Diamonds from Sierra Leone remix, continues to hold true with the recent move of the Nets from New Jersey to Brooklyn.
After 35 years in New Jersey, the Nets moved into the new state of the art Barclays Centre in Brooklyn, New York, and became the Brooklyn Nets. Rapper Shawn Carter, better known as Jay-Z, supposedly owns less than 1% of the Nets, but his impact can’t be quantified so simply. Carter’s importance has been immeasurable in regards to both the team’s move to Brooklyn, as well as the future success of the franchise as a business.
Since the move to Brooklyn, the recent bottom feeder of the Eastern Conference has seen both financial and team success. The Nets finally have star power with Deron Williams, Joe Johnson and Gerald Wallace, creating a lot of hype in Brooklyn. After a slow start to the season, which saw them fire their Head Coach, the Nets have had a strong January and are making a surge towards the top of the Eastern Conference.
The Nets have been financially successful this season and this has a great deal to do with Carter. Carter’s well-publicized rags-to-riches rise to fame began in the Marcy Projects of Bedford-Stuyvesant (“Bed-Stuy”) Brooklyn, and he’s been a vocal supporter of the Borough of Churches ever since. Due to his strong relations to Brooklyn, Carter was in charge of designing the Nets logo and jersey.
The Nets new logo design is a very cool image and many t-shirts being sold have hip-hop references to appeal to Jay-Z fans. The Brooklyn Nets jersey has been extremely successful with thousands of fans lining up for jerseys before the Nets even played their first game in their new home. The Nets’ jerseys are the top-sellers in the National Basketball Association (NBA) and the club’s year-to-year sales increase during the off-season was a staggering 3,034 per cent.
Allowing Carter to design the logo turned out to be genius marketing as many new fans were introduced purely through his association with the team. Also, as a result of the move to Brooklyn, roughly 11,000 season tickets and 80 percent of all suites were sold before the season began.
Not only has Carter acted on his love for basketball with ownership of the Nets, he was the executive producer of the video game NBA 2K13. As executive producer, he helped with the development of the game and was also very important to the game’s soundtrack. NBA 2K13 earned a score of 9.1 out of 10 from IGN and was the highest selling video game in the month of October.
It seems that no matter what business venture Carter gets involved with it always seems to move his name up the Forbes list. Carter is a business mastermind and his lyrics consistently reflect his dominance in that world. Or as Carter would say, “I am a hustler baby / I’ll sell water to a well.” 

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